When you book a ticket, we collect your name, address, phone number and email. This is in order that we can ensure we know who is attending and, in the unlikely event of having to make material changes to the performance (such as a revised start time or cancellation) we will be able to contact you to let you know before you arrive.
We also use this data to understand where our audiences come from, so we can better target our marketing activities and ensure we are appealing to a broad market. We also use this to tailor our communications with you (subject to consent being received) and to tell you about forthcoming activities that we hope might be of interest to you. See MARKETING & COMMUNICATIONS for more information.
If you are paying by credit/debit card, we process this directly through a PDQ machine whilst you are on the phone or at the Box Office. The PDQ Machine does not store this information, nor do we record your card details anywhere.
When you book, we will check with you that we have the right data, in order that we can ensure that it is always up to date. If you become inactive (ie do not book or donate to us) for more than 5 years, we will automatically delete your record.
As of June 2020, this will reduce to 3 years. All of our performances are managed through the Box Office system, Databox 4.
